Does the brand plan on creating refill pouches for any other products in the line?
Yes, we are currently exploring refills/refillable options for additional Oribe products in the future.
How many times can the liter refill pouches be used?
A single liter refill pouch will refill one liter-size Oribe shampoo or conditioner bottle once (1x) and one Oribe Côte d’Azur Revitalizing Hand Wash 3 and 1/3 times.
Why are the refill pouches only offered for select Oribe products?
We prioritized creating refill pouches for our most in-demand and best-selling collections globally among both consumers (at retail) and within salons. Given the high volume of product used within salons, we saw the opportunity to reduce the amount of potential waste and reuse on a larger scale which made sense to act upon.
Can the liter refill pouches be used as standalone products?
The liter refill pouches were designed to be used as a system with your compatible, liter-size Oribe shampoo and conditioner or hand wash. For the best user experience, we recommend using the Oribe liter-size bottle with a pump and your refill pouches as a more sustainable way to prolong the life of your beautiful Oribe liter bottles. Oribe’s product pumps deliver the optimal product dosage and are engineered for up to 10,000 uses. Currently, pumps are not recyclable, therefore we encourage you to reuse your pumps as many times as possible.
Will there be any outer packaging on the liter refill pouches (similar to the box cartons on full-size Oribe products)?
Oribe was mindful to reduce packaging for our liter refill pouches and eliminated the need for individual outer cartons (also known as secondary packaging). If you are purchasing the liter refills pouches from Oribe.com, you will receive the pouch by itself with no outer box/carton.
How long can you reuse and refill the Oribe liter-size bottles themselves?
We recommend replacing your Oribe liter-size bottle approximately every 12 months, or as necessary (i.e. bottle/pump damage, etc.).
Are the liter refill pouches recyclable?
The liter refill pouches are made from a multi-layered film which is essential to protect the integrity of the product inside. Multi-layered film pouches are not yet able to be recycled widely; at present, only about 20% of Americans can recycle this type of material*. As a result of this, the new liter refill pouches are not recyclable. We are actively researching and testing alternative pouch materials that can both maintain the integrity of the product inside and are also recyclable, or contain recycled content, in an effort to continue to improve our environmental impact.
As part of our larger commitment to sustainability, we are always looking for ways to evolve our packaging to make it more environmentally friendly. Our new liter refill pouches are a forward step in this journey. The pouches use 71% less single-use plastic than our current liter bottles, reduced carbon emissions in transport due to the compact format of the pouches and localized manufacturing, and reduced material into the waste stream.
*Based on information sourced from Howtorecycle.info
Does the brand have a larger sustainability plan? If so, what does the timing for this look like and why is this important to the brand?
At Oribe, we know that everything matters. We lust after the details and have a dedication to never stop improving, always striving to deliver our best. In the coming months, Oribe will unveil the brand’s ESG vision that outlines our commitment to driving action in achieving targeted goals around reshaping our future formulations, reinventing luxury packaging, reducing our carbon footprint and nourishing diversity, equity and inclusion.
Part of being #oribeobsessed is about looking at challenges with fresh perspectives, and to reimagine what is possible and question the status quo. We have our sights set on a bold new ambition: to create products that uniquely blend luxurious craftsmanship with the highest standards of sustainability. And through this commitment, we are rededicating ourselves to innovating and improving – creating products that nourish hair and body, spirit, people and planet.